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Best for shade range

Fenty Beauty

8.0

The brand that forced the industry to expand shade ranges

Best forPeople with deeper or hard-to-match undertones who've historically been ignored by mainstream shade ranges and want a proven foundation formula at $38.
Scores — click any row to see our rationale
Shade Range & Color Accuracy▼10/10
Price & Value for Money▼7/10
Ingredient Quality & Skin Compatibility▼8/10
Availability & Where to Buy▼7/10
Pros
✓50 foundation shades cover cool, warm, neutral, and olive undertones — the Pro Filt'r range still has more deep-dark options than most prestige competitors
✓Pro Filt'r Foundation ($38) is full-coverage and transfer-resistant, so it typically replaces the need for a separate $20+ concealer for most skin types
✓Entire brand is certified cruelty-free, meaning no animal testing at any point in the supply chain
✓Sephora's in-store Color IQ shade-matching system can scan your skin and recommend your exact Pro Filt'r shade before you buy
✓Eaze Drop Blurring Skin Tint ($38) launched in 40 shades for people who want lighter, skin-like coverage from the same inclusive range
✓Gloss Bomb Universal Lip Luminizer ($22) was designed to look flattering on every skin tone — one of the few truly universal lip products in prestige makeup
Cons
✕Sephora-only distribution means you can't pick it up at Ulta, Target, or a drugstore — if there's no Sephora near you, you're ordering online
✕Pro Filt'r is a matte, full-coverage formula — if you prefer a natural or dewy finish, you'll need to mix it with a primer or setting spray to avoid looking flat
✕At $38 per foundation, it sits above drugstore alternatives like e.l.f. ($10–14) that now offer comparable shade ranges
✕Skincare ingredient standards are not EWG-verified — the formulas aren't 'dirty' but they're not positioned for sensitive or reactive skin
✕The viral 'Fenty effect' hype means some shades sell out regularly, particularly in very deep ranges
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