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Shipt vs Instacart

Head-to-head across 6 dimensions. Speed, privacy, value, and more. Scores are independent and not influenced by affiliate relationships.

Reviewed by the Clientele Research Team · Last checked 22 days ago (2026-07-15)
Shipt
Target-owned same-day delivery with 130+ retail partners
5.0/10
vs
Instacart
Largest store network, but markups add up fast
6.3/10WINNER
SCORE BREAKDOWN
DIMENSION
Shipt
Instacart
EDGE
total cost (fees
How much extra you pay on top of the grocery price. Delivery fees, ser…
4.0
3.0
Shipt ↑
store selection
How many stores and retailers you can order from, and whether those st…
7.0
10.0
Instacart ↑
delivery speed
How fast your groceries arrive. And how often the order shows up compl…
6.0
7.0
Instacart ↑
membership value
Whether the annual or monthly subscription fee pays for itself, and wh…
5.0
5.0
Tie
app experience
How smooth the ordering process is and whether customer support resolv…
3.0
6.0
Instacart ↑
healthy selection
Whether the service surfaces health-focused retailers and organic/diet…
5.0
7.0
Instacart ↑
Overall Score
5.0
6.3
Instacart wins
OUR VERDICT
Shipt

Best for: Frequent Target shoppers who want same-day delivery and spend $200+ per month at Target. The $99 per year membership breaks even at roughly 5–6 orders and the integration with Target Circle rewards is a real perk.

Try Shipt
Instacart

Best for: Shoppers in suburban or mid-size cities who need to order from multiple different retailers in a single week (like Costco, Aldi, and a local pharmacy) and are willing to pay a premium for that flexibility.

Try Instacart
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