Best overall
Apple TV+
Every title in 4K Dolby Vision, zero ads, six simultaneous streams
BEST FORSelective viewers happy paying $12.99/month for a small library where the hit rate per title is high and everything streams in 4K with no ads. New Apple device buyers get 3 months free.
Reviewed by the Clientele Research Team · Last checked 1 month ago (2026-07-15)
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Scores. Click any row to see our rationale
Monthly Cost & Tiers▼7/10
Original & Exclusive Shows▼7/10
Simultaneous Streams & Sharing▼8/10
4K & Video Quality▼10/10
Ads & Ad-Free Options▼10/10
PROS
✓Every title streams in 4K Dolby Vision and Dolby Atmos at no extra charge. There is no lower-quality tier
✓Zero ads on every plan. Apple TV+ is the only service here that is ad-free by default
✓Up to 6 simultaneous streams shared across an Apple Family Sharing group
✓New Apple device buyers get 3 free months
✓Severance, Slow Horses, and The Morning Show have won or been nominated for Emmy and Golden Globe Awards
✓Apple One bundle at $19.95/month adds Apple Music, Apple Arcade, and iCloud+ alongside TV+
CONS
✕The library is small. No licensed catalog of older TV shows or films; everything is an Apple Original
✕Once you finish the shows you want, there is almost nothing else to browse
✕No live sports, live TV, or news programming
✕$12.99/month is hard to justify as a standalone subscription given the limited volume
✕The 3-month free trial requires a qualifying new Apple device. Users who don't buy new hardware are limited to the standard 7-day free trial offered to new subscribers
✕No lower-cost ad-supported option to reduce the monthly price