EveryPlate
HelloFresh's budget brand. Lowest price in category
BEST FORCost-conscious families or couples who want the logistical reliability of the HelloFresh network but have $30–$40/week to spend on a 2-person meal kit plan.
Reviewed by the Clientele Research Team · Last checked 22 days ago (2026-07-15)
Scores. Click any row to see our rationale
Real Cost Per Serving & Shipping▼10/10
Prep Time & Cooking Difficulty▼6/10
Dietary Options & Ingredient Quality▼4/10
Recipe Variety & Cuisine Types▼5/10
Flexibility & Cancellation Ease▼8/10
Nutritional Quality▼4/10
PROS
✓Regular price of $5.99–$6.49/serving is the cheapest in the category. A 2-person, 3-night plan can cost as little as $40/week including shipping
✓Built on HelloFresh's logistics and supply chain. Delivery punctuality and packaging quality match the parent brand
✓Recipes use simple, recognizable ingredients. Well-suited for picky eaters or kids
✓No add-on upsells or premium upgrade tiers in the checkout
✓25 weekly recipes cover enough variety for most households to find 2–3 meals they want each week
✓Skipping a week is friction-free through the app
CONS
✕No organic produce, no allergen-specific plans, no keto or paleo options
✕Ingredients are conventional and sourced for cost efficiency. Not suited for buyers who care about animal welfare certifications or pesticide-free produce
✕25 recipes per week with a heavy lean toward American comfort food and Italian. Global cuisine fans will find it repetitive within a few months
✕No premium protein upgrades or add-on market
✕Recipe cards do not include technique education
✕The $10.99 shipping fee on a $40 box is a significant delivery surcharge
