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Best overall

Fidelity

SCORE9.3ELITE

The most complete brokerage for long-term investors

BEST FORInvestors of all levels who want the best account selection, lowest costs, and top-rated research.
Reviewed by the Clientele Research Team · Last checked 1 month ago (2026-07-15)
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Scores. Click any row to see our rationale
Fee Friendliness10/10

Zero commissions on stocks and ETFs. No account minimum. Fidelity's proprietary FZROX, FZILX, FZIPX, and FNILX carry 0.00% expense ratios. Available exclusively through Fidelity accounts.

Ease of Use8/10

Excellent web and mobile apps backed by research tools. Active Trader Pro is available for advanced users. One of the most polished free platforms available.

What You Can Buy9/10

Stocks, ETFs, options, bonds, CDs, mutual funds including Fidelity's own 0%-expense ZERO funds (FZROX, FZILX, FZIPX, FNILX), and crypto ETFs. No direct crypto spot trading.

Account Variety10/10

Roth IRA, Traditional IRA, SEP IRA, SIMPLE IRA, Solo 401(k), Rollover IRA, 403(b), 529 college savings, HSA, custodial accounts, joint accounts, and a cash management account.

PROS
ZERO expense-ratio index funds. No cost to hold them.
Widest retirement account selection of any broker: Roth, SEP, SIMPLE, Solo 401(k), 403(b), 529, and more.
Fractional shares on any US stock starting at $1.
Research tools and stock screeners included free.
24/7 support by phone, chat, and 200+ branch locations nationwide.
No account minimum, no inactivity fees, no transfer fees.
Cash Management Account earns interest and comes with a debit card.
Named Best Investing App and Best for Beginners by NerdWallet, and Best Online Broker and Best for Low Costs by Investopedia.
CONS
No direct crypto spot trading. Only Bitcoin and Ethereum ETFs.
Active Trader Pro is a desktop download, not browser-based.
Default cash sweep rate is lower than competitors. Uninvested cash must be manually moved to a money market fund.
Mobile app can feel slower on very large portfolios.
Options trading interface is less intuitive than dedicated platforms like Tastyworks.